Search Engine Optimization 

SEO is the abbreviation for “Search Engine Optimization.”

Search engine optimization is the name of the actions carried out to influence the visibility of a website or a web page in the search engines’ organic  search results.

By SEO, the goal of a webmaster is to bring his website or a page as closely as possible to the first results of the search engines results (SERP) for one or more specific keyword phrases.

The closest your content appears to the top of the organic results for a given search query, the more clicks it will receive.

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The most popular search engines are Google and Bing.

There are also hundreds other small search engines, but none can bring you so much traffic like Google and Bing.

Every search engine has its own search algorithms and can display different results for the same search query.

Although Bing has greatly expanded in recent years, Google remains the biggest and the most complex search engine.

How SEO Works?

If you want your website’s content to rank well in the results of the search engines, it’s critical to optimize your content.

If you respect the best SEO practices, that will make it easier for the search engines to crawl, index and understand your site’s content.

Some SEO procedures will also improve the user experience, the readability of your articles, and the overall aspect of your website (proper usage of the HTML headings to structure the content, using the title attributes correctly, writing long content, etc.).

If you optimize the content of your site for the search engines, the chances of receiving free traffic from their organic search results will increase drastically.

It’s true that SEO is a complex field and today’s “best practices” might not be considered best practices tomorrow. However, if you do not want to pay for traffic or if you are not willing to post on the social networks all day long, SEO is the best way of getting free traffic.

Search engines use automated bots, called “crawlers” or “spiders” to discover and index the billions of existing websites.

If these web spiders cannot access your pages, or cannot fetch or understand their content, your site might not be added to the index of the search engines.

If you wish to avoid having indexed certain pages of your website, you need to block them with the help of a text file called robots.txt, which must be added to the root directory of your website.

Having a solid SEO base is essential if you want to become a successful blogger.

In addition to that, if you have an excellent understanding of SEO and how the algorithms of the search engines work, you can even build a career from it.

The search engine optimization market is enormous and many companies and freelancers provide paid SEO services.

Daily, more companies make the transition from offline to online, and the demand for SEO specialists is thriving.

Build a Website with SEO In Mind…